Access For Everyone

We bridge the payment gap between content providers and users so the world’s content flows freely, fairly, and profitably

The bridge across the payments gap

It is tempting to use old advertising cliches — “putting the customer at the centre”, or building “a bespoke solution” — to describe what we do. But the truth is that old advertising cliches do not work anymore, neither does the old advertising-driven model for content.

Content is keenly perused and eagerly consumed, but reluctantly paid for. It’s compensation has, in part or full, come indirectly from advertisers, as they helped to keep subscription rates low. This double-revenue model of high advertising revenue and low subscription worked well for 150 years. But now it is done. It didn’t work for digital content anyway; the pandemic-induced squeeze on advertising budgets extinguished whatever residue of hope might have remained. 

Content ought to be self-sustaining, independent of any encumbrances.

We at TSB are taking a crucial step in that direction by introducing itemised payments: you pay for only what you consume, without getting tied up in omnibus subscriptions. To complete the loop, we help content providers move behind a paywall that they monitor and run. 

This is the first step in TSB’s mission to help create a global content order that is more equitable and fair, as well as profitable for everyone. 

Finally, we can no longer resist the biggest advertising cliche of all: it is all about the big idea. We will allow ourselves this one because, well, we do have that big idea.

The bridge across the payments gap

It is tempting to use old advertising cliches — “putting the customer at the centre”, or building “a bespoke solution” — to describe what we do. But the truth is that old advertising cliches do not work anymore, neither does the old advertising-driven model for content.

Content is keenly perused and eagerly consumed, but reluctantly paid for. It’s compensation has, in part or full, come indirectly from advertisers, as they helped to keep subscription rates low. This double-revenue model of high advertising revenue and low subscription worked well for 150 years. But now it is done. It didn’t work for digital content anyway; the pandemic-induced squeeze on advertising budgets extinguished whatever residue of hope might have remained. 

Content ought to be self-sustaining, independent of any encumbrances.

We at TSB are taking a crucial step in that direction by introducing itemised payments: you pay for only what you consume, without getting tied up in omnibus subscriptions. To complete the loop, we help content providers move behind a paywall that they monitor and run. 

This is the first step in TSB’s mission to help create a global content order that is more equitable and fair, as well as profitable for everyone. 

Finally, we can no longer resist the biggest advertising cliche of all: it is all about the big idea. We will allow ourselves this one because, well, we do have that big idea.

TSB makes content behind paywalls more accessible and affordable for consumers. And, opens a new and large revenue stream for content providers

For content providers

More Revenue

More Paying Users

Better Analytics

Micropayments

For consumers

Sachet Pricing

Universal Log-in

Universal Wallet

Personalised Content

TSB makes content behind paywalls more accessible and affordable for consumers. And, opens a new and large revenue stream for content providers

For content providers

More Revenue

More Paying Users

Better Analytics

Micropayments

For consumers

Sachet Pricing

Universal Log-in

Universal Wallet

Personalised Content

Our Principles

Good content impacts lives, so it deserves to be valued — even if that means people pay a small amount to consume it

Build Accessibility and Community

Our services will help us build the largest community of paying users who can access great content (when it is behind paywall).

Serve Everyone

We work to make technology accessible to everyone, and our business model is around more people paying for the content they love to consume.

Keep People Safe

We try to give our users the best content consumption experience by keeping their personal information safe and prevent them from any harm.

Increase Economic Opportunity

Our software builds a level playing field for all content providers, and we enable them to grow their business, without any biases.

Team TSB

Great teams are built when everyone in it works together towards a common vision

Co-founder and CEO

Sunny Sen

Founder and COO

Sounak Mitra

Head of Backend Engineering

Divesh N Naidu

Sr. Backend Developer

Samaksh Gupta

Tech architect

Mukal Kumar Rastogi

Sr. Frontend Developer

Suman Singh

Quality Analyst

Sushmita Dhawni

VP - Business

Preeti Lalotra

Head of Research

Sambuddha Chakravarty

Head of Content and Social media Marketing

Shruti Jain

Graphic Designer

Sammi Kumar

Co-founder and CEO

Sunny Sen

Sunny loves businesses that can get massive scale, which can be frugal at the same time.

“When Sounak first discussed the idea of micro pricing content, the only thing that I wanted to vision is how we could get massive scale without bleeding too much,” says the first time entrepreneur, who has spent more than 13 years as a journalist with some of India’s leading media brands. 

Sunny loves taking a germ of an idea, and develop it into a business and product model, which impacts millions of people. He believes that it is very rare that an entirely new business gets created. Only business models change and user behaviour evolve. Amazon brought a change in retail with ecommerce where people sitting at home could order everything — from toothpaste to clothes to refrigerators, and more. Uber aggregated demand and supply in taxies and made cab-booking easier, Google reimagined discovery on the internet, and Facebook made the world a smaller place. 

Through technology, Sunny believes that even content consumption and payment can go through a rapid shift. “What really matters is how people can access the content of their choice without having to go to any particular app or a website, and pay for that piece of content with a single tap, through a universal login,” he said. 

Having worked with India’s leading media brands like Business Today, The Hindustan Times, The Economic Times, Businessworld, The Financial Express, and the Network18 Group, Sunny realised that if good content has to thrive, millions of people have to pay a tiny amount for the content they consume. “At scale,” he says, “this becomes a huge value proposition for the publishers and for TSB.”

Over years Sunny also became one of the most prominent faces in startup journalism, with experience in television, print and digital. He was also recognised twice by Richtopia as the world’s most influential business journalist. Sunny is also the author of two books: MANTRAS OF SUCCESS: India’s Greatest CEOs Tell You How To Win; and RISE AGAIN FALL AGAIN: an intimate autobiography Sandeep Aggarwal, founder of two unicorns: ShopClues and Droom

Founder and COO

Sounak Mitra

Sounak always wanted to build a large profitable global business in the media world, which can be sustainable on its own.

After spending more than a decade and half in journalism, and understanding how the world of media functions, he thought micro-pricing can solve the monetisation problem and increase adoption of premium content. His understanding comes from his years of writing on consumer categories as diverse as telecom, retail, apparel, media, publishing, real estate, and automobiles.

“A lot of people will start paying for content if we can bring down the price of the story to 1 paisa instead of asking them to subscribe,” says Sounak. That was also the first discussion he had with Sunny, before the two got together to start TSB Media Venture. 

“When you have to solve a very big problem for almost a third of the population of a country like India’s, you have to make things very-very simple and easy to use, and extremely affordable,” says Sounak. At TSB, he loves spending time with the tech and the product team, and making use of technology extremely frictionless, while thinking of the next revenue-generating product.

Before starting TSB, Sounak has worked with leading media houses like the Network18 Group, The Times of India, Mint, Business Standard and The Telegraph. He has also worked for the Financial Times group. 

At Network18, he worked very closely on the launch of the Moneycontrol Pro, which is already India’s largest subscription-based publication. 

Sounak also loves spending time with budding journalists, and bringing his years of experience to his teaching as a visiting faculty at the Asian College of Journalism for its ACJ-Bloomberg Post Graduate Diploma in Business and Financial Journalism course.

Head of Backend Engineering

Divesh N Naidu

Divesh doesn’t have biases when it comes to technology — whether it is working on scaling servers or making dazzling website, and everything that lies in between. Extremely skillful at building enterprise grade applications from scratch, he has deep domain knowledge of databases, backend and frontend frameworks, and cloud platforms.

At College Dunia, which was his first job after graduating from the Netaji Subhash University of Technology, or NSUT (previosuly NSIT), he built an application all by himself that was capable of handling billions of hits every month. He brings this wealth of experience and knowledge to TSB’s tech team.

“Creating something from nothing (or just an idea) — and measuring those tech products up against what tech giants can build with their money and might — is exhilarating,” says Divesh, a die-hard startup fan. “Startups are fun, without any clearly defined roles where you grow to who and what you want to be and learn rapidly.”

Divesh is not just a tech enthusiast and an avid developer, but is a good team leader and tech mentor, too. For his team, he follows two fundamental principles: everyone in a team should be result oriented, help each other and should grow as a whole. The second is to build a happy and a comfortable workplace where everyone strives to be a better version of themselves.

When he is not coding, he spends his after hours playing Valorant (a modern version of Counter-Strike), reading Harry Potter (and other fantasy novels), playing racquet sports, and dreaming of rock climbing.

Sr. Backend Developer

Samaksh Gupta

TSB’s first employee, Samaksh fell in love with startups early on. He joined one soon after he graduated in electrical engineering from the University College of London. It was a fintech startup, Seawise Capital, backed by Y-Combinartor, where he went through a three-month incubation programme in San Francisco.

A large part of his formative years — especially during his four-year of graduation programme — was spent travelling through England and the rest of Europe, understanding its diverse culture, business philosophies and the startup ecosystem. 

Once he picked the startup bug, he got immersed in this world — building products that matter to millions of people. Samaksh loves the passion, rigour and versatility that the startups are all about, and enjoys dabbling in modern technology architecture and isn’t afraid to push his boundaries and explore fresh concepts. 

“Technology is continuously evolving — and to learn that, and deploy it to build products that millions of people love is quite ,” says Samaksh. “Working in a start-up not only provides you with the freedom to build these products, but also allows you to dive into the finer details of futuristic technologies and problem solving using them. Being surrounded by the brilliant founders further speedens the learning curve.” 

Samaksh loves to explore the potential of money — especially in the financial markets — by reading and developing trading algorithms when he is not coding for TSB. He is also a football enthusiast, and loves dribbling with the ball every now and then.

Tech architect

Mukal Kumar Rastogi

Mukul considers TSB one of the most important turning points in his career, after spending about a decade and a half with some of the leading media houses of the country like the Times Group and the Jagran Group, leading teams which shaped up India’s online news coverage. 

“I wanted to work in a team, which is young, had just started, and thrives on problem solving and innovative product thinking. After spending all these years in the media industry, I wanted to be part of building that will change the way premium content is consumed in India, and hopefully worldwide,” says Mukul, who was born in city of Haridwar, the gateway to the Char Dham (the four pilgrimages of Uttrakhand, visited by millions of people every year).

At TSB, he is the technology gatekeeper — taking care of the platform architecture, server-sde optimisation and technology frameworks — and loves working on products that are agile and handle millions of users at anytime. 

After completing his Masters in Mathematics and Computer Science, Mukul taught computer science at the Mahirshi Dayanand University and MCRP University, before joining the tech industry. Because of his love for continuous learning, product innovation, and consumer behaviour understanding, he relentlessly works on product refinement to make it better and easier to use.

When not obsessing with technology architecture and framework, Mukal loves spending times with his two daughters, Aradhya and Parnika. He also loves playing cricket and chess, in his free time.

Sr. Frontend Developer

Suman Singh

As a senior frontend developer, Suman breathes life into the our tech product by bridging the gap between graphical design and technical implementation. She puts together the visual elements that people interact with when they get in touch with TSB’s products — whether on their phones, tablets or computers. 

After completing her Masters in Computer Application from NIT, Durgapur, Suman joined the startup world with Pixean, an online photography marketplace, where she built the developed the layout of how users would interact with the parent website.

 “Every positive feedback — when a user loves the interaction she has had with the website or the app — is pat on my back,” says Suman. “What you build becomes valuable when millions of people interact with the product you have developed, everyday, and continue to love it. I believe every startup building scalable businesses thrive on this.”

As TSB’s first front end developer, she is has taken on the responsibility of making the flagship product flawless, carefully crafting and completing module after module, fixing errors and bugs, for our users to have a wonderful experience.

When she is not coding, she loves to get to the field for a game of badminton or kabbadi.

Quality Analyst

Sushmita Dhawni

At the end of the day, Sushmita finds satisfaction when she has plugged gaps and imperfections in applications and tech products. She loves to make them stable and error free — so that tons of people love using it, without any complaints.

Sushmita comes from Gumla, a small town in Jharkhand, but over years she has studied and worked in some of India’s largest cities like Kolkata, Jaipur, Pune and Bangalore. After finishing her engineering degree from CMRIT, Bangalore, she started her career with IBM Global Services. 

“Having spent almost half a decade with a tech multinational as a quality analyst, I wanted to get my hands dirty at a startup,” says Sushmita. “The teams are smaller, responsibilities are more, the environment is friendly, and at TSB it is a big problem that we are solving. We can touch millions of lives through a perfect product.”

When Sushmita is not testing tech products she likes to design clothes for kids, and trek through difficult mountain terrains. One day, perhaps, we will see her launch her own startup, a personalised tech-enabled designing platform for kidswear.

VP - Business

Preeti Lalotra

Preeti has a unique understanding of the whole content ecosystem and can connect dots and merge revenue landscapes across print, radio, television and digital. She understands legacy content businesses as much as she understands new age ones. 

As a professional, she strives to make companies sustainable and drive profitable growth. “Business grows and makes an impact on societies only when sustainable growth can be delivered consistently,” says Preeti. “That requires deliberation and concerted effort to achieve good business outcomes.”

Over the past 13 years with companies like the Times Group to the India Today Group, and from Turner Broadcasting to ZEE Enterprises Ltd., Preeti has worked and led revenue growth, strategy, business forecasting, citing market trends, using data analytics. She has worked and managed cross functional teams, while leading client management for companies she has worked with.

Over years she has gained experience in the space of ad-tech, marketing-tech, digital media sales and brand solutions in the media and entertainment industry. 

But, very early in her career she wanted to get out of her comfort zone and decided to join a startup — Culture Machine, India’s largest multi-channel network and digital content creator — to drive revenue growth in their early days.  

Preeti is an INSEAD alumni, and believes that learning is an ongoing and a continuous process, which gets enhanced in fast-paced, yet balanced workplaces, built on productive relationships that inspire strategic thinking to achieve competitive business edge. 

In 2020, right in the middle of the pandemic she decided to take a big step in her career — help a just-incorporated startup build their business grounds up. For TSB, she drives sustainable revenue growth.

In her free time, she spends time with her family, and visits her hill home and tends to her apple orchards. She also loves networking with people, and when alone, grab a book on a lazy weekend afternoon.

Head of Research

Sambuddha Chakravarty

Sambuddha is a logician, entrenched in principles and methodologies of research, who never considers anything to be impossible. A passionate optimist, who loves pushing the thresholds of creativity and innovation through his ideation. 

He loves identifying patterns, collecting, organizing, analyzing and interpreting data and opinions to seek solutions, identify loopholes, and envisage trends — all leading to logical outcomes that help develop insights and build business models, while reducing the possibilities myriading, while marching ahead. 

“Research helps individuals to own up to their mistakes or wrongs, and not be ashamed or afraid of the same and try to defend an error,” says Sambuddha. “Confession towards one’s mistake takes immense strength, which only blossoms through the bud of logical reasoning.”

Sambuddha is a Tata Institute of Social Sciences alumni, and has over two decades of experience in the field of research and data analysis. Some of his best works are in the field of using psychoanalytic prototyping for corporates and incorporation of the ‘unconscious’, along Neuro Linguistic Programming (NLP) — for human resource development leading to organisational development.

When he is not submerged in realms of reports and locked to the screen pouring through data sheets — simplifying them, and making sense of them — Sambuddha is also a passionate sports enthusiast. He loves to take the team of TSB for a match of table tennis, often. Inside the house, he loves to take control of the kitchen, at times.

His proximity to logical decisions makes him someone who can be trusted with responsibility and he waits to produce his best when there is a crisis brewing.

Head of Content and Social media Marketing

Shruti Jain

Shruti likes helping companies and brands find their voice on social media through content that people connect with. She is passionate about building stories for companies for both internal and external audiences, whether it is a client, or an investor, or employees or millions of people on various online platforms.

At TSB, as the Head of Content and Social Media, she takes care of the company’s and it’s brand’s messaging on various social platforms. She also takes care of all content for internal and external communication. 

In her career spanning over eight years, Shruti has worked with over a dozen B2C and B2B companies. She believes that there has be a narrative in everything and those need to be curated and told well, be it a social media campaign or a letter to employees. She believes that humans connect on stories, which are narrated well.

“There are thoughts, incidents and stories behind everything,” says Shruti. “In a company’s life span, there are so many stories to be told of employees, investors, clients, and so many other stakeholders. I love telling give shape and form to those stories in a way that helps companies build a distinct identity.”In her last job, she worked as a full-time consultant for Grapes Digital, a creative digital agency, where she created content for all its clients. Before Grapes, she consulted with Outlook, India’s second-largest general-interest English magazine; and FactorDaily, an online publication focused on tech and the new economy. Before becoming a consultant, she worked with Idea Cellular, as Assistant Manager, Corporate Affairs, and two leading PR agencies: Perfect Relations and Text100.

Graphic Designer

Sammi Kumar

Sammi loves seeing the world through a different lens — of colour, design and creativity — and gives an artistic approach to TSB’s brand identity. He is not just a graphic designer, who learnt the ropes of the trade in a design school. He made the world around him his playbook, taking inspirations from the internet and real life — be it from his grandmother, who lives in a back of beyond village (where there is no electricity) in Bihar, or YouTube, where some of the world’s best design skills are showcased.

He turned into a professional graphic designer at the age of 19, and has not stopped enhancing his skills, since. As a freelancer he has worked with many small and mid-sized companies, trying to give their brand a visual appeal. 

“Creativity is all about perspective. It differs from person to person, but every brand has a narrative, which is consistent,” says Sammi. “As a designer, it becomes important to understand the narrative and tell a visual story around it. That’s what I do.”

Sammi started working even before completing his bachelor’s degree, which is in commerce. He started photography and designing on the sides — an evolution of drawing and sketching — which he started in school. As a photographer, who loves to capture moving and still objects in frames, and give a very nuanced appeal to it, which otherwise usually goes unnoticed. 

When Sammi is not being creative, he hits the gym. Fitness is his second love, after designing. He also likes to travel and cook, at times.