Culture at TSB

Here’s how we define our culture

Profit, Passion, Purpose

Most startups take their eyes off “profits” while chasing growth. We don’t do that. The whole “purpose” of TSB’s existence is to help media and content companies make money. We can’t be any different. For example, in news, if consumers do not value it and pay for it, its credibility is questioned. User monetisation is existential. All this is important because we are “passionate” about content and stories, irrespective of their form — video, audio or textual.

Freedom and responsibility

Own what you do to the very end. TSB is a goal oriented company. We will set our goals, and measure our progress towards that goal. Sometimes, we will know how to reach there, sometimes we will have to find the path. In the process, we will evolve as a company and as professionals.

Firm and Fair

To build something worthwhile, often you need to take a stand, sometimes that might not be in your favour. 

Focus: Always Think of the End User

Though we are a SaaS platform, and integrate our solutions with content companies, our existence depends on how easy and frictionless we make our product. So, everything we build should be done keeping the end consumer, and we should aim at making their lives simpler.

Stay relevant: Adjust, but DON’T Compromise

Everything is not in our hands. We know that, especially because we were born during the COVID-19 pandemic. Like an economic downturn, or a natural calamity might need us to take tough decisions. We might have to look back, change our path or re-orient ourselves, but even when we do this, we will never compromise with our values.

No fly zone

TSB has zero tolerance to hygiene issues — be it with our employees, investors, vendors or clients. We will always be transparent, and never cheat our shareholders.

Market leadership

As an organization, we enjoy the first mover advantage in the business we are in. We will always respect our position in the market, and will strive to keep our competitive advantage in the market — in product, in sales and in brand value.

Profit, Passion, Purpose

Most startups take their eyes off “profits” while chasing growth. We don’t do that. The whole “purpose” of TSB’s existence is to help media and content companies make money. We can’t be any different. For example, in news, if consumers do not value it and pay for it, its credibility is questioned. User monetisation is existential. All this is important because we are “passionate” about content and stories, irrespective of their form — video, audio or textual.

Freedom and responsibility

Own what you do to the very end. TSB is a goal oriented company. We will set our goals, and measure our progress towards that goal. Sometimes, we will know how to reach there, sometimes we will have to find the path. In the process, we will evolve as a company and as professionals.

Firm and Fair

To build something worthwhile, often you need to take a stand, sometimes that might not be in your favour. 

Focus: Always Think of the End User

Though we are a SaaS platform, and integrate our solutions with content companies, our existence depends on how easy and frictionless we make our product. So, everything we build should be done keeping the end consumer, and we should aim at making their lives simpler.

Stay relevant: Adjust, but DON’T Compromise

Everything is not in our hands. We know that, especially because we were born during the COVID-19 pandemic. Like an economic downturn, or a natural calamity might need us to take tough decisions. We might have to look back, change our path or re-orient ourselves, but even when we do this, we will never compromise with our values.

No fly zone

TSB has zero tolerance to hygiene issues — be it with our employees, investors, vendors or clients. We will always be transparent, and never cheat our shareholders.

Market leadership

As an organization, we enjoy the first mover advantage in the business we are in. We will always respect our position in the market, and will strive to keep our competitive advantage in the market — in product, in sales and in brand value.